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Why buy from Linjer vs. other jewelry brands?
We don't mean to brag...but there are several reasons why!
Our products are made with nickel-free sterling silver or solid 14k gold, standard materials in high quality jewelry. Cheap jewelry is typically made with brass, bronze, copper and stainless steel; all of which will have significant disadvantages, e.g. durability of plating, oxidation over time, allergies, and a high risk of turning your fingers green!
Ever owned a piece of jewelry that lost its gold tone after just a few months? It was almost definitely flash-plated or plated with only a thin layer of gold. Our gold-tone jewelry is plated with an extremely thick layer of gold (2.5-3.0 microns), which is about 100 times thicker than regular flash-plated jewelry.
The term "gold vermeil" denotes a high quality type of gold-plated jewelry and is regulated by consumer protection agencies.
Here's a secret: in Canada, the regulations are really lax, so companies can call their products "gold vermeil" with just 1.0 micron of plating. In the US, the requirement is 2.5 microns. That's a difference of 2.5 times the gold content and MANY years in the longevity of the product.
You can trust that Linjer gold vermeil pieces all have 2.5-3.0 microns of plating, because we want your pieces to last for years and years!
Here are some examples of our sustainable practices:
We sell directly to our customers, cutting out the unnecessary costs and crazy markups that make typical fine jewelry extremely expensive.
We pass the savings on to you, so you own get beautiful, high-quality jewelry at ~50% the price of traditional retailers.
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